Wrigley Slim Pack gum was ready for VIP treatment. A sublimely tactile presentation —from the smooth black rubber for Nascar drivers, to the superior grip and smooth black grooves for NBA players, the stitched leather of a baseball for The Friendly Confines of Wrigley Field, and the velvet ropes of a Hollywood premier — made for luxurious yet streamlined packaging to promote Wrigley’s Slim Pack gum.